Registration
The Efficiency Imperative: Practices Driving Workplace Hospitality
Today’s workplace hospitality leaders are navigating economic volatility, rapid technological shifts and evolving workforce expectations — all while delivering exceptional employee experiences. At the SHFM Critical Issues Conference, The Efficiency Imperative: Practices Driving Workplace Hospitality, we unite the insights, strategies and talent — your talent — that drive workplace hospitality forward. You’ll gain:
- A powerful macro view of the forces shaping our industry and what it takes to operate leaner, smarter and with more resilience.
- Practical AI applications that streamline work, unlock productivity and deliver real-time intelligence for smarter decision-making.
- Proven people-first change management approaches that strengthen culture and elevate the workplace experience.
Together, these sessions deliver the clarity and practical takeaways needed to transform today’s challenges into tomorrow’s competitive advantage.
Strengthen your leadership. Elevate your team. Shape the future of workplace hospitality.
| CIC Member | $325.00 |
| CIC Non-Member | $465.00 |
| CIC Young Professional | $225.00 |
Bundle & Save!
Register for CIC and add the SHFM New York City Local (the evening before CIC) to your registration to save.
| CIC & NYC Local Member Bundle | $420.00 |
| CIC & NYC Local Non-Member Bundle | $595.00 |
| CIC & NYC Local Young Professional Bundle | $320.00 |
Please note: The Young Professionals Summit (39 & younger) takes place the day before CIC and requires a separate registration. However, the SHFM New York City Local is already included with Summit registration.
Online registration is closed. On-site registration is available.
Please update your information in the member portal (upper right-hand corner under “My Profile”) to ensure your printed name badge reflects your most current details.
BECOME AN SHFM MEMBER & SAVE!
Not a member yet? Become an SHFM member and save up to $140 on CIC registration — plus receive additional savings on SHFM’s National Conference in October. Become a member today.
LOCATION
People Inc. Event Center
Brookfield Place
225 Liberty Street
New York, NY 10281
Entry Requirements
A State or Federal photo ID is required for entry.
Step-by-step arrival instructions:
- Building Entrance: Enter Brookfield Place through the revolving doors at 225 Liberty Street (at the South End Ave traffic circle).
- Escalator: Once inside, proceed past the security desk (on your left) and take the escalator up to the 2nd floor.
- People Inc. Lobby: At the top of the escalator, turn right and walk toward the glass doors of the People Inc. 2nd floor lobby.
- Check-In: Enter the glass doors and proceed to the People Inc. security/reception desk on your left to check in for the event using the QR code sent to your email.
Arrival and Lobby Check-In Process
- Access Requirement: Each guest will receive an individual QR code via email for access to the People Inc. Event Center. This email serves as a pre-registration for entry into the People Inc. offices, where the event center is located. Email Sender: PIWorkplace no-reply@piworkplace.com. Please check your spam / junk folders if you do not receive the email.
- QR Code Scanning: Every guest must scan their unique QR code upon arrival at the People Inc. designated iPad provided at the security desk to complete check-in and gain access to the People Inc. Event Center.
- Security & Entry: People Inc. security will have one dedicated turnstile open for event guests to enter without an additional scan. Security will direct guests to the designated arrival floor based on your event's specific details. Items must be hand-carried and cannot exceed the size of a standard carry-on suitcase and personal item. No boxes permitted.
CONFERENCE ADVISORY GROUP
SHFM’s Advisory Group plays a vital role in shaping the Critical Issues Conference by contributing their time, expertise and thoughtful guidance. We are deeply grateful for their commitment and support.
SHFM President
Jenna Calhoun, JLL
SHFM President-Elect
Rob Yayac, Google
Chair
Amy Lewis, Kitchens To Go by Mobile Modular
Co-Chair
Sherri Silverstein, UBS
Advisors
Ron Ehrhardt, Compass Group
Rob Gordon, DayOne Hospitality Consulting
Victoria Vega, CCL Hospitality Group, a division of Compass Group
Advisory Group
Xiomara Battle, Guckenheimer
Amanda Beni, HMG+
Jody Cohen, RC Fine Foods
Maggie Fisher, Aramark
Shelly Garner, Ecolab
Heather Leanna, International Monetary Fund
Laura Lentz, Culinary Advisors
Ryan Meliker, Sodexo
Renee Pas, Foodservice Equipment & Supplies Magazine
Stephen Petrotto, Etsy
Ricky Postiglione, Compass Group / Krafted Kitchen
Wendy Powell, Restaurant Associates
Fiore Tierno, National Food Group
Srikar Vemula, Hoshizaki
Raquel Weiss Fusco, elite | studio e
Pamela Zimmerman, American Express
HOTEL INFORMATION
SHFM does not have a designated hotel room block but the following hotels are conveniently located near the venue:
GET YOUR ATTENDANCE APPROVED
Everything You Need to Support Your Attendance: Conference Attendance Toolkit.
Need help securing attendance approval? Leverage the justification toolkit to effectively communicate the value of your attendance to decision-makers. Feel free to tailor these materials for your own unique needs and those of your company. If you require any other information or would like additional support, email your SHFM headquarters staff at SHFM@hqtrs.com.
ATTIRE
The attire is business casual.
ADDITIONAL INFORMATION
By registering, you acknowledge and agree that photos taken at CIC may appear on the SHFM website, newsletter, social media outlets or other future SHFM promotional material.
CONTACT US
For more information about the conference, please contact:
SHFM Headquarters
(502) 574-9931
shfm@hqtrs.com
Interested in Being a Sponsor?
Download the 2026 Critical Issues Conference Sponsorship Program and return your completed form to Michelle Romero, Executive Vice President, at mromero@hqtrs.com.
All 2026 SHFM Annual Sponsors receive sponsorship benefits for CIC, download the 2026 SHFM Annual Sponsorship Program.
