7:30 a.m. – 2:30 p.m.
Silent Auction 
The SHFM Foundation auction raises funds to promote and educate college students on the merits of onsite foodservice and hospitality. Bid High and Bid Often!
7:30 a.m. – 4:15 p.m.

All day registration refreshment station

Sponsored by The Coca-Cola Company, PepsiCo and Vivreau

8:00 a.m. – 10:00 a.m.
Innovation Showcase Exhibitor Set Up
8:00 a.m. – 8:45 a.m.


Sponsored by Nestle Out of Home and Peet's Coffee

8:45 a.m. – 10:15 a.m.

Keynoter General Session -
Unreasonable Hospitality

Sponsored by The Coca-Cola Company and Compass Group

Will Guidara, Restaurateur

Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – the food, service and design are simply ingredients in the recipe of human connection. When he encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened. In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they will remember forever. The insights he shares extend beyond restaurants – everyone has the opportunity to be unreasonable and intentional about hospitality in every aspect of business. How can you deliver unreasonable hospitality within your own organization?

Recommended Read: Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara

10:30 a.m. – 12:00 p.m.
Innovation Showcase 

Sponsors will be exhibiting at two defined times this year to share the latest innovations in products and services. Don’t miss either opportunity to learn what’s new from key representatives.

Please be sure to show your support to our generous sponsors, who have made this conference possible, by browsing their innovations!

10:30 a.m. – 12:00 p.m.

Student/Fellow Session

Stay tuned for more information!

12:15 p.m. – 1:45 p.m.

President’s Luncheon 

Sponsored by Keurig Dr. Pepper

Be sure to attend this lunch honoring the best in the industry, where we will recognize SHFM award winners. We will continue to celebrate 45 years of SHFM, and we want you to join in the festivities! When you register, be sure to share any milestones or achievements you are celebrating.

1:45 p.m. – 2:30 p.m.

Work Catch Up Break & Silent Auction Finale

At the conference, SHFM has thoughtfully scheduled breaks to help you balance your daily tasks and fully immerse yourself in sessions and events.

The break provides you a final chance to make your last bids at the SHFM Foundation silent auction finale. Bid high and bid often!

 2:30 p.m. – 3:30 p.m.

General Session -
Tech Enabled Hospitality

Sponsored by Aramark Workplace Experience Group and PepsiCo

Robert Grimes, Founder & CEO, International Food and Beverage Technology Association (IFBTA) (Moderator)
Todd Kaufman, Vice President, Information and Technology Solutions, SSP America
Zerrick Pearson, Chief Information Officer, Five Guys Enterprises
Additional speaker to be announced! 

Technology is at the heart of any successful food and beverage operation - and with rapidly evolving capabilities, it is also at the heart of hospitality. However, the way various segments within these industries use technology and derive ROI may differ based upon industry segment. From providing efficiencies in the front and back of house, to customer engagement and beyond, technology enables almost all areas of the business. Hear the perspectives from the International Food and Beverage Technology Association (IFBTA) leaders in industry adjacent segments. They will share their views and experiences on the ways in which technology can strengthen your operation and bottom line.

4:00 p.m. – 6:00 p.m.

SHFM Hunger Games / Charitable Activity

(Optional: Additional cost for participation) 

Thank you to our Hunger Games sponsors

With the enormous success of the previous SHFM Hunger Games, you won’t want to miss this year’s event! Back by popular demand, The Hunger Games will feature 6 events that will test your skills and ability to perform as a team. The team earning the most points wins. Best of all, proceeds from this year’s event will benefit Baltimore Hunger Project. Get ready to compete and raise money for a great cause!

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7:00 p.m. – 9:30 p.m.

Experience the Baltimore Museum of Industry (Off-site)

Sponsored by Volanté Systems

Explore and Savor the Flavors of Baltimore! The Baltimore Museum of Industry invites you to celebrate the past and uncover the captivating human stories behind Baltimore's rich labor and innovation history.

You will be immersed in dynamic exhibitions that bring the past to life. Live demonstrations by skilled artisans provide unique insights into the city's industrial heritage. Take in evening on the beautiful Inner Harbor from the museum's terrace, surrounded by the legacies that defined Baltimore's past and continue to fuel its future.

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SHFM is committed to creating a conference that makes an equitable and environmentally responsible impact on the future. Collectively, we empower ourselves to not only embrace our impact but also lead the change in a sustainable workplace. Learn more about SHFM's sustainability initiatives.

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