Health-forward attributes are more important to Millennials, whereas they lag behind Boomers in avoidance attributes

Millennials have changed the landscape of college foodservice. Their growing importance in business and industry foodservice is already being felt and will continue to grow. These changes are not simply menu items, but also include lifestyle and health attitudes. Including new items or advertising health-forward attributes on your current menu selections may help satisfy and attract the Millennial customer.

*Which of the following were used to describe the menu items you ordered?                                                 

The NPD Group is the industry’s leading source for foodservice trends and restaurant market research data. NPD’s CREST® service, which continually tracks consumers’ use of commercial and non-commercial foodservice, assists foodservice manufacturers, foodservice operators, and other foodservice organizations with strategic planning and positioning, product/menu development, and consumer targeting. For more information visit our website at