Most Important Meal of the Day

Whether eating breakfast at home or away, many accept that it’s the most important meal of the day.  Preparing or picking up breakfast is part of U.S. consumers’ daily routine, and it is the meal where they tend to focus on more healthful eating.  At quick service restaurants, breakfast is the only daypart that has consistently increased visits.  Within business and industry, we observe the same positive performance at the breakfast daypart. While top foods at these channels are expected favorites, the demand for healthy options across foodservice channels is expected to grow more than 13% by 2022.
The outlook for breakfast is favorable, as well.  Hospitality and foodservice operators can benefit by becoming part of the daily breakfast ritual and providing consumers the fuel they need to get the day started.  

The NPD Group is the industry’s leading source for foodservice trends and restaurant market research data. NPD’s CREST® service, which continually tracks consumers’ use of commercial and non-commercial foodservice, assists foodservice manufacturers, foodservice operators, and other foodservice organizations with strategic planning and positioning, product/menu development, and consumer targeting. For more information visit our website at