Wednesday, October 19


7:30 a.m. – 2:30 p.m.  Registration & Silent Auction Checkout
8:00 a.m. – 8:45 a.m.  Committee Coffee Meetings 
You don’t need to be a current SHFM committee member to attend. Just sit in with the group of your choice for coffee and committee conversation. Meet with the following committees: Membership Marketing Committee, Diversity, Equity & Inclusion Council, Locals Committee and Foundation Board Meeting. The Industry Advisory Board will meet at this time as well (Board members only).
8:00 a.m. – 9:00 a.m.  CHOW (Culinary Hospitality Outreach and Wellness) Presentation
9:00 a.m. – 9:45 a.m. Breakfast & Business Meeting
Sponsored by Beyond MeatDavid Rio Chai & TeaFoodServ Staffing, Restaurantware and Torani

Hear about the state of the Society, the activity of select committees and the work of our Foundation, as SHFM leadership conducts the annual business meeting over breakfast.
10:00 a.m. – 11:00 a.m. Keynote General Session
Sponsored by The Coca-Cola Company and Compass Group

Stories That Stick: The Irresistible Power of Strategic Storytelling 

Kindra Hall, President and Chief Storytelling Officer, Steller Collective

Is there a way to capture attention, increase influence and resonate with clients, key stakeholders and one another? This year’s SHFM Keynoter says Yes! The answer is with strategic storytelling - an essential skill for success in a connected economy.

Kindra Hall’s 3-Step Storytelling Process is razor-sharp and immediately actionable. Her blueprint will help you gain clarity on what a story actually is and understand the psychology behind strategic storytelling. To fully take advantage of it you will:
  • Learn how to access the unlimited supply of stories within each brand and/or individual
  • Discover the biggest storytelling mistake and how to avoid it
  • Study the anatomy of a fail-proof story for maximum impact
Leave empowered and equipped to build better relationships, close more sales or blow up your brands by leveraging the irresistible power of their stories.
11:15 a.m. – 12:45 p.m. Innovation Showcase / Networking Tables
This will be your last chance to visit sponsors who will be exhibiting their latest innovations in products and services in a changing world. Don’t miss the opportunity to learn what’s new from key representatives. SHFM will recognize Innovation Showcase exhibitors with the Most Innovative or Forward-Thinking Product or Service and Most Sustainable Forward-Thinking Exhibit - be sure to cast your vote for the People's Choice!

Please be sure to show your support to our generous sponsors, who have made this conference possible, by browsing their innovations!
11:15 a.m. – 12:45 p.m. Student Session  Keynote
(For students only) 

Dennis ReynoldsDean, Professor, University of Houston Conrad N. Hilton College of Hotel and Restaurant Management 
1:00 p.m. – 2:30 p.m. Lunch & Hunger Games Check Presentation
Sponsored by Impossible FoodsJackson WWSNCCO Foodservice Solutions and VerTerra Ltd

Attend this lunch to see the Hunger Games check presentation to UpRoot Colorado! Additionally, the 2022 Innovation Showcase Award recipients will be announced.
2:30 p.m.– 3:30 p.m. Work Catch Up Break
SHFM has mindfully planned breaks at conference to ensure you can stay caught up with your day-to-day responsibilities and better allow you to be fully present at conference sessions and events.
2:30 p.m.– 3:30 p.m. Student Session – Young Professional Speaker Panel
(For students only) 
3:30 p.m. – 5:00 p.m. Breakout: Tech Bytes: Where Are We Going?

James Cook, Americas Director of Retail Research, JLL (Moderator)
Ted Orman, Vice President and CIO, Technology, Aramark
Joseph Schumaker, FCSI Founder and CEO, FoodSpace®
Sonia Suber, Vice President, Information Systems and Technology, Business Relationship Management, Sodexo USA

Working to keep up with what’s next in the high-speed world of tech? Join this group of specialists as they map out a landscape of technology topics and their implications for the workplace hospitality industry.
From tech’s impact on the hospitality labor market to AI, AR and robotics, our moderator will set the stage with an overview of what’s now and what’s new, host a discussion among our technical professionals and open it up for audience engagement.
How can we integrate high tech and a human touch to elevate the workplace hospitality experience? Explore that and other challenges as the group discusses where technology is driving the industry and how we can best harness its opportunities.    

When you register for conference, be sure to sign up if you plan to attend this session. This is required to guarantee seating.
3:30 p.m. – 5:00 p.m.  Breakout: Trends, Tricks & Truths of Food, Wellness & Nutrition!

Alex Howren, Director of Culinary, Guckenheimer @ Google
Suzanne Landry, Vice President of Wellness and Sustainability, Compass Group North America – Eurest

Get ready to move your fingers fast for a team competition with some of the industry’s culinary and nutrition all-stars! 
Hear presenters share the latest on how they navigate food, wellness, sustainability and nutrition on a daily basis. Then learn about emerging trends and tricks as you test your team’s knowledge in a fast-paced match of wits. 
Be sure to bone up on current issues related to cuisines, menus, nutrients, food allergies and industry standards. You’ll want to know the difference between trends, tricks and truths in today’s world of foodservice and workplace hospitality. Start training now! 

When you register for conference, be sure to sign up if you plan to attend this session. This is required to guarantee seating.
6:30 p.m. – 8:30 p.m. Closing Evening Event - Oktoberfest – Denver Style!

With Colorado’s reputation for perfecting the art of craft beer and as home to more than 400 established breweries … how could we leave without holding an SHFM Oktoberfest?
Enjoy a casual evening with SHFM friends while savoring the fun and flavors of a Denver tradition. Held annually for over half a century, our conference city has one of America’s longest standing and largest Oktoberfests.
 So “Show up and Show off” your event-themed attire to add festivity to the evening. Prost!

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